Western Fair District
Western Fair District is the largest multifaceted complex in London, Ontario and surrounding area. It is a year-round entertainment destination that offers dining, horse racing, gaming, sporting events and leagues, comedy, music and live entertainment, a farmers’ market, trade and consumer shows and historic annual fall fair.
Following a thorough discovery process with stakeholders, Digital Echidna compiled a comprehensive report detailing how to improve the site’s user experience. Impressed with the report, Western Fair District retained Digital Echidna to execute the recommendations and to create a new website before its annual 10-day signature event: The Western Fair.
Digital Echidna developed a streamlined and intuitive information architecture and navigational structure, created strong content models and followed a clear and focused content and social media strategy. A fully responsive and WCAG 2.0 Level AA compliant site structure made all parts fully accessible and shareable via social media channels. An open source Solr search appliance was added to create meaningful, relevance-based search results, greatly improving the discoverability of content.
The new site was launched July 2015 well in advance of the District’s annual Fall fair event.