This aggressive three-month timeline of a project included a website design refresh, upgrade from Drupal 7 to 8, and content strategy consultation. The relationship continues post-launch with a Drupal consulting and technical support retainer.
Of particular interest on this site, is the revamped resources section that provides content in a variety of mediums such as PDFs, webinars and more. A new Solr search supports content discoverability, with advanced keyword and category filters.
This highly-trafficked section highlights Kaufman Hall's expertise and thought leadership in new ways and increases conversion rates using tactics including, but not limited to, downloadable items for lead capture. Other strategically placed call-to-action items work in tandem with Marketo and Salesforce integrations to provide real-time insight and action on visitor engagement.