County Of Middlesex
Echidna partnered with the County of Middlesex to create a new online presence that would become a powerful communication tool and serve as the online voice for the County. The new online voice is being used to engage the target audiences through conversations via the social media platforms of Twitter and Facebook.
The website re-development project involved a new look and feel that would allow website visitors to quickly navigate the site as well as elicit the same feelings and emotions one would have when visiting the county. This was accomplished with a defined main navigation, local imagery and key messaging that would resonate with all site visitors. The project also required a new level of functionality and ability for internal County staff to update and maintain the site on a regular basis.
To meet this requirement, Echidna built the new website on the Drupal content management system. With the Drupal CMS, the County team has new tools at their disposal to update all website content in a timely fashion. As a result, the County team has been successfully maintaining the website by frequently updating the website content – more specifically, the home page with the latest news and content relevant for the season making it effortless for site visitors to locate pertinent information.